According to the latest reports, Novomatic’s Greentube have signed a partnership deal with Playtech-owned Snaitech. This should boost the reputation of the supplier’s Italy influence, as Snaitech is an operator of the country. Let’s take a look.
It was only a month ago when Playtech reported a 69% growth year-on-year for H1 2019. Their total was heavily boosted thanks to the acquisition of Playtech the previous year. Playtech saw their deal with Snaitech fully pay-off, whilst boosting their overall report. What’s even sweeter, is that the deal didn’t cost Playtech that much anyways.
Greentube Partnership Will Grow Portfolio and Market Activity
What’s so great about this deal is that Greentube was analyzing the Italian market for a while now. The agreement will see the supplier use Italian-licensed products to feature on Snaitech’s website and mobile channels.
On top of that, Snaitech have launched a new casino platform as a way to incorporate Greentube’s products, developed and managed in-house by the operator.
It appears as though Greentube would like to put all their eggs in one basket- being the Italian gambling market. A few weeks ago, Greentube also had signed a partnership deal with E-Play24.
The supplier first entered the Italian market in 2012 after going live with its StarVegas.it site, featuring Novomatic slot games.
Greentube’s Head of Sales, Daniel Lechner, has since commented:
“Partnering with Snaitech demonstrates our portfolio has become a must-have for Italian operators and adds another leading brand to our rapidly growing Italian client base.
“Italy is a strategically important market for us, and it is fantastic to see our collection of Italian-licensed content continually deliver exceptional results for operators in the region.”Do you believe that the Italian market will benefit from this deal between Snaitech and Greentube? What will be the next step for the operation? Keep up to date with Gambling Herald and you will find out at the latest online gambling news.