Gambling Herald

Shane Anderson, Better Collective Executive, Talks in Depth on Gambling Affiliates


In this report, we will be analyzing the in-depth interview Shane Anderson, Better Collective Senior Director, Content & Brand, warns of with a greater need to build trust between affiliates and players. Let’s get straight to it. 

Many different affiliate websites try to persuade players of experiencing the best online gambling experience by writing only positive reviews about online casinos. By only creating a positive outlook on the online casino, players might be less reluctant to check them out. 

That is why we are un-biased at Gambling Herald. A good example of this can be found on the latest online gambling news page, where we report on more than just news. For example, you can see this link, which will re-direct you to an analysis of Pornhub Casino, where you can find the pros and the cons. Feel free to check it out. 

Shane Anderson Talks Affiliate Trust

The primary reason for affiliates to fail is because of not being transparent to begin with. Shane Anderson high-lights this in a few words:

“Affiliates have the advantage that we can remain honest and transparent across our operator partners, making sure the users of our platforms are completely aware of what they are engaging with when placing a bet with an operator.

“That’s why it’s always better for affiliates to give an honest review of operators. For one, it is a crucial component of building and maintaining trust with the users of our affiliate platforms.

“Of course, some operators may not like criticism that comes along with this honesty – but the benefit of this is it helps keep our operator partners motivated to improve their products.

“In the end, we want to give the best experience possible to our collective end users, and any dishonesty can have negative consequences.”

To be fair, if you check out our designated page for online casinos, you’ll be able to find all the pros and cons on each online casino. We have prepared each review in an unbiased way and are prepared to share the truth with you. 

If you agree with Shane Anderson, simply check out our designated page for unbiased online casino reviews and you may be satisfied with the results you find.

About the author

Simon is a University student majoring in the field of Communication. Since a young age, his two passions are writing and sports. Originally from England, the Premier League is an important part of his life.

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