Just like ESPN and Fox, Yahoo is a US media company who has agreed a deal to expand their horizons into sports wagering. By signing the agreement with MGM Resorts International, Yahoo Sports will not also power sports betting. Let’s take a look.
If you take a look at the latest online gambling news, you’ll find that the whole gambling scene is going through a revolution in the United States. Since the US Supreme Court lifted a federal ban on sports betting last year, there has been far more activity in the US gambling market. Feel free to check out the link to see for yourself.
Yahoo and MGM Partner Up for Sports Betting
The Verizon Media CEO, Guru Gowrappan, and MGM Chairman and CEO, Jim Murren, have announced the deal will “power sports betting for Yahoo Sports and create collaborative content experiences and live events.”
The firm will be the official digital media spots partner of MGM and the Yahoo Sports app, powered by BetMGM, which will launch in the US in November.
Murren commented on the partnership:
“This partnership marks an important moment for BetMGM in the growing US sports betting sector.
“Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”
On top of that, Gowrappan also had something to say:
“The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce.
The deal shall prove it worth once the app goes live. After all, Yahoo has a huge audience and this should sit nicely with MGM.