Gambling Herald

Better Collective spend $20m and Acquire Two US Sites


Better Collective have recently put the cash down and have acquired two US web portals for $20m. The sites, and are now part of the affiliate Better Collective family. Let’s take a look at the story as a whole. 

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Two US Sites are now in the Better Collective Family 

Rewind a few months ago, Better Collective had just purchased 60% of the RotoGrinders network for $21m, with a hope of taking over the remaining 40% between 2022-24. 

Now, it appears as though the firm are looking to expand even more, by acquiring sites and, having both been formed over 20 years ago. 

Better Collective will change the sites’ business model from subscription and advertising to affiliate marketing and lead generation. 

Jesper Søgaard, the Better Collective CEO, had this to add:

“These two web portals have the potential to become the largest revenue generating assets within Better Collective in the coming years.

“Furthermore, they have significant synergy effects with our other US-facing assets, not least with our recent acquisition of the RotoGrinders Network.”

Do you think that the acquisition of the two US sites will prove to be a successful coup by Better Collective? Will the company see their riches turned to profits by spending $20m on these two webpages? Only time will tell. Until then, we will be keeping a close eye on the matter at the latest online gambling news and keep you up to date with all the latest advancements in this story.

About the author

Simon is a University student majoring in the field of Communication. Since a young age, his two passions are writing and sports. Originally from England, the Premier League is an important part of his life.

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