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Take a look at what the Better Collective CEO had to say in his latest Interview


In this report, we will be taking a look at what the Better Collective CEO, Jesper Søgaard, had to say when he spoke about the affiliates progress in Brazil and the steps necessary to enter a new market. Let’s check it out. 

Before we jump straight into the highpoints of the interview, be sure to check out the latest online gambling news. On that page, you’ll be able to find all the hottest gambling-related stories out there. What’s more, you can also find some of the best lists and guides on the betting-scene. 

Don’t Miss what the Better Collective CEO Interview 

Below, we have included the highlights of the interview:

What is most exciting about the opportunities presented by the Brazilian market?

We see Brazil as a very interesting growth market. With a regulatory system to be implemented in the country, a market of more than 200 million people will be brought into the world of regulated sports betting – this of course provides business opportunities to expand our activities. 

How can affiliates help drive the growth of the market?

Whenever a new market starts to regulate, educating sports bettors on the new legal approach becomes crucial, and this is where affiliates are key in providing value. Affiliates can help ensure the promotion of regulated bookmakers and good actors. Affiliates can help empower the Brazil online betting audience through value-creating content, which will ensure bettors get the most entertainment for their money.

You have previously said it could take up to two years for the sports betting market to go live in Brazil. I’m sure you have your eye on markets across the world, especially the big ones, but at what stage during legal developments do you start to actively pursue operations?

We take our cue from the regulators and legislators. Where the regulator indicates they are not against the responsible promotion of betting and gaming activity while they are in the process of developing a concrete regulatory framework, we assess how to engage with users in a way which best suits the developing market. We have high internal customer protection and social responsibility standards that we apply in all markets, regardless of the level of regulation.

Do you think that the proposed Brazilian gambling-market will be as successful as the Better Collective CEO sees it as? Let us know your thoughts in the comment section below. 

About the author

Simon is a University student majoring in the field of Communication. Since a young age, his two passions are writing and sports. Originally from England, the Premier League is an important part of his life.

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