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Red Tiger enter Swedish Market following an agreement with SvenskaSpel

Image source: Artifex via Wikimedia Commons

In spite of B2C services closing down due to the outbreak of COVID-19, B2B is still operational. That is true for many companies world-wide. In fact, even for the gambling industry as a whole. The latest developments from the iGaming trade reports that Red Tiger enter the Swedish market after agreeing terms with SvenskaSpel. Let’s take a look.

Up until this point, the latest online gambling news was constantly reporting how various gambling firms and events were to cope with the coronavirus. In fact, we’ve even seen some sports events, such as football, get cancelled completely. Whereas other sports, such as British greyhound racing, is still ongoing but played behind closed doors.

SvenskaSpel agree to let Red Tiger Enter Swedish Market

Having come to an agreement, Red Tiger is set for an expansion. From the start of 2019, the Swedish gambling market was re-regulated requiring online operators to invest in a license. Thus, SvenskaSpel Sport and Casino will now offer slot games from supplier Red Tiger.

Previously, SvenksaSpel was the state monopoly for gambling. The deal would see Red Tiger’s first with a World Lottery Association member. This is massive for the company.

We can expect to see their most popular game titles – Mystery Reels and Pirates’ Plenty – in the SG Digital’s OGS platform.

What was said

The Commercial Director at Red Tiger, Chris Looney, had this to say on the merger between the two companies:

“Expanding our footprint in regulated territories is a key tenet of Red Tiger’s commercial strategy, particularly in markets like Sweden in which we know they are popular.”

The Vice President at Svenska Spel, Jonas Negren, also had a say on the matter. He stated:

“We are thrilled to have integrated Red Tiger’s engaging slots and have no doubt that they will make a strong addition to our product offering.”

It’s been a big few months for Red Tiger. At the end of last year, the supplier group were acquired by the giant software providers NetEnt. Working under the supervision of one of the largest supplier groups in the software industry, Red Tiger are on the rise. This expansion to the Swedish market will not go unnoticed. The main question is, what profits will we see in the coming quarterly assessments. During the time of the coronavirus, unfortunately, many online casinos will not provide betting odds on sports. But, players can still find access to slots, jackpots, esports and other games.

About the author

Simon is a University student majoring in the field of Communication. Since a young age, his two passions are writing and sports. Originally from England, the Premier League is an important part of his life.

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