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New Jersey Online Gambling Pursuits Reap Benefits for Atlantic City Casinos


Brick-and-mortar casinos in Atlantic City managed to squeeze out a year-on-year revenue increase, with almost all credit going to operations related to New Jersey online gambling sites.

(Image credit: Mayfair Casinos)

The New Jersey Division of Gaming Enforcement released figures on Monday indicating that if it weren’t for New Jersey online gambling, Atlantic City casinos would have recorded a decline in earnings in February, compared to the same period last year.

The report shows that a total of seven gambling establishments in Atlantic City made $205.3 million from their land-based operations last month, which represents an increase of 0.3% from the same time in 2016, according to ABC News. The flip-side is that all of the seven casinos were able to post an increase due to New Jersey online gambling sites; they would have seen reduced revenues of around 2% were it not for online casino players. It just goes to show just how beneficial New Jersey online gambling operations are.

To help raise additional revenues, the iconic Golden Nugget casino went forward with launching their very own online casino SugarHouse, last September – which is currently being managed by Rush Street Interactive.

Richard Schwartz – the president of Rush Street Interactive – commented on how instrument New Jersey online gambling sites are for the casino industry in Atlantic City, and explained how it became so popular, which has seen SugarHouse record an impressive increase of around 25% a month.

“Online gaming represents a growth vehicle for the gaming industry as it attracts a new and younger demographic. Plus, industry data shows that existing brick-and-mortar casino players, who subsequently become online players too, return more frequently to the brick-and-mortar casino and spend 15 percent more on the casino floor.”

(To learn more about the rules and regulations in the Garden State, check out GH’s New Jersey Gambling Laws and Regulations.)

Matt Levinson – chairman of the New Jersey Casino Control Commission – highlighted the ‘resiliency’ of New Jersey online gambling operations, which have contributed to the overall gaming market. “The current operators continue to show resiliency in a challenging gaming market and have been able to increase the New Jersey gaming market.”

The glittering lights that once surrounded Atlantic City have dissipated into oblivion, which has in recent years seen casino after casino make announcements that they’ll either be scaling back of shutting down the business completely. As a direct result of the casino industry’s dire economic climate in the once bustling town, government officials decided go for New Jersey online gambling hoping it would help rejuvenate their gambling business.

With the most recent news regarding the positive impact of New Jersey online gambling pursuits, it’s safe to say that Atlantic City casinos would have almost completely disappeared, although on the hand, they’re still a long way from reaching the heights they previously used to command in the gambling industry.

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About the author

Mark-Antonio Zivic used to be a professional footballer that won a record six Champions League medals... but decided to quit the game in his prime, believing he was better than both Ronaldo and Messi. Now he spends his time brainstorming ideas for Gambling Herald, before he ventures into Hollywood movies, rubbing shoulders with Daniel Day-Lewis and Sofia Vergara.

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