The latest comes to us that 888 Holdings, an extremely prestigious gambling operator in the industry, has just acquired BetBright as their own in an expansion move. The deal which went through is said to be worth £15m, which is in line with the company’s long-term development plan. Let’s take a look.
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888 Holdings Sees BetBright as Sports Betting Expertise
So, onto the interesting part, the actual deal. By checking out 888 Casino, you’ll get a great review option to see what the online gambling site is all about. Besides that, the group saw purchasing BetBright as a fantastic way to expand into the sports betting market. BetBright’s Dublin office will now be repositioned into the 888 Group.
Here’s a few words from Itai Pazner, the 888 CEO:
“We believe it is the right time to take ownership of our full sports betting proposition. We are confident this acquisition will increase the group’s long-term prospects and differentiation in the growing global sports betting market.
“The BetBright sportsbook has been developed by a fantastic team and is a high-quality and scalable platform. Our new colleagues joining from BetBright will significantly strengthen 888’s sports betting expertise and industry know-how; we are delighted to welcome them into the group.”
This sportsbook purchase follows their previous purchase of Jet’s digital bingo brands which specializes in bingo games. It truly does seem that the 888 Group is strengthening and updating all forms of gambling of their content. Do you think that the new deal with BetBright will be beneficial for 888 and BetBright alike?
The CEO of 888 suggested that the company will be looking at possibilities of taking greater ownership of its platforms.
If you’re interested in trying out 888 Casino for yourself, take a look at the review with a possibility to advance to the online gambling site. Who knows? You might even fall in-love with the veteran operator.