In this article, we will be looking at Alex Donohue, the Director at Alex Donohue PR, as he spoke about his views on sports betting loyalty. In his opinion, loyalty brings about only one winner, the customer. Let’s take a look at the story as a whole.
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Alex Donohue Opens up on Sports Betting
In a report, we decided to find out if players were loyal to one gambling operator or if they were exploiting promotions from several.
Alex Donohue has stated that he believes most customers generally sail towards one operator for a large majority of their bets. Here’s a section of what he said in his own words:
“Most customers usually have one go-to operator. Some recreational customers have a suite of operator apps on their mobile device, but I know very few bettors who aren’t strictly motivated by price, who shop around over the long term.
“For many, it is as simple as wanting to keep funds in one place.”
In his opinion, operators that go past expectations are more appealing to customers, rather than simply the best value. He continues:
“Slick UX, fast and easy withdrawl and deposit times, branding and marketing that chimes and a perception of value is arguably more important than 3/1 vs 2/1 in a price comparison grid, especially when attempting to engage more profitable customers.”
Each operator offers different promotions in an attempt to entice new players and reward existing ones. Sometimes this competition can prove costly.
BetBright and 188Bet have both recently had to close their sportsbooks; both well-known operators who have sponsored Premier League and Championship football teams.
Alex Donohue Continued:
“There can never be too much competition. Even taking the recent closures into account, the only winner can be the customer, but operators need to also back themselves including product, experience and marketing as well as price.”
Do you think that Alex Donohue is right in his words? Perhas customers show greater trust towards one gambling operator who has been consistent, and rewarding, since the beginning. Let us know your thoughts below.