You can read plenty of discussions about Artificial Intelligence on the Internet. However, we can expect that AI will appear in the near future. In the online gaming industry, it will have an important role as well. The future of AI in gambling is clearly to help prevention. Even more, it can provide customized help to each individual. Still, there are plenty of controversial things around artificial solutions. First of all, how is that possible? And mostly, is it normal that an institution has such a detailed profile of a customer?